Style Profile: Hello Denj

Name: Danni Simmen
Age: 25
Occupation: Designer
Site: hellodenj.blogspot.ca
Location: Toronto

When and why did you start your site? 
I started my site about 2 years ago after my my best friends encouraged me to start blogging to share my obsession with fashion, and it developed from there.

How would you describe your site? 
A little bit of this, and a little bit of that. I like to post about lots of different subjects from interior design, to personal style, to new recipes I'm loving.



Where do you get your inspiration? 
My sisters, my friends, and and of course, all the other amazing bloggers and design sites out there.

Who are your style/beauty icons? 
Olivia Palermo, Taylor Tomasi Hill, Miroslava Duma

Describe your personal style. 

Classic with an eclectic personality. I love bright colours and printed everything, and I love to play with current trends.

What was the best style/beauty advice you were given? 

Accessories can make or break an outfit.

Where are your favourite places to shop? 

Aritzia, Zara, Rebecca Minkoff, Winners, and Asos.

What are your favourite trends for this season? 

I'm obsessed with peplums and moto jackets, and I can't get enough of printed jeans.

Style/Beauty Pet Peeve? 

Definitely leggings as pants

What do you never leave home without? 

Tinted lip balm

What are your five essential items that you think every woman should own? 

A statement purse (preferably in a bright colour!), a leopard printed scarf, a leather jacket, a perfect pair of dark skinny jeans, and a good nail polish collection.

Where do you see yourself and your site in five years? 

I like blogging because it keeps me inspired, and pushes me to discover new things, and I get really excited to share those things with everyone. In the future, I want to continue to use my blog as a place to be inspired. As for me, I've always dreamed of starting my own design company, so I hope I'll be on the road to making that happen! :)

What's on your nightstand? 

A mini Eiffel tower from my trip to Paris a few years ago and an alarm clock.

All images courtesy of Hello Denj.

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