Name: Randa Salloum
Occupation: Artist, Writer, Personal Stylist
Location: Vancouver, BC
When and why did you start your site?
I started The-Unprecedented at the end of 2008. However, it wasn't until 2010 that I started writing and adding content full time. I started the blog to release my inspiration and thoughts on the Fashion industry. At the time I was a student in Fashion Marketing & Management and needed more of an outlet.
How would you describe your site?
My site is a dose of Fashion that you can't get anywhere else. I focus on just a few segments such as; Outfit Posts, Closet Confessions, My Life, and other things that go along with what I do in fashion. I use my own images and make sure that when you stop at my blog you will be able to get a deep look into my fashion life. Closet Confessions is my favorite segment, it is the only site that takes you into the closets of Vancouver's most fashionable. Soon I will branch into other cities.
Where do you get your inspiration?
I gain my inspiration from my friends and family. They are so creative and push me to keep going with my art and blog. I live in the downtown core of Vancouver so it's never a dull moment! There is inspiration everywhere.
Who are your style/beauty icons?
Olivia Palermo, Carine Roitfeldt, Alexander Wang, Kelly Cutrone, Joe Zee, Nina Garcia, Anna Della Russo, Ashley Olsen and Phoebe Philo .... I could go on and on!
Describe your personal style.
My style can be very traditional at times and very eclectic the next. Sometimes I'll end up mixing the two ideas to have a classic look with an edge. I stick to neutrals and don't wear many prints. The Editor of Poppy Magazine once said: "Randa has the best understanding of neutrals I have ever seen, she literrally makes them not neutral." That is something I always think about when getting dressed, how can I turn this look into something more?
What was the best style/beauty advice you were given?
The best advice I was given was to edit, edit, edit and never over think an outfit.
Where are your favourite places to shop?
Oak + Fort, All Saints, Jacqueline Conoir, Zara, Muse Social FashionHouse, Lynn Steven, Wear Else and The Hudson Bay Co.
What are your favourite trends for this season?
Military Inspired looks, over sized shillouettes, velvet, stilettoes (yay! no more platform heels!), bold lips.
Style/Beauty Pet Peeve?
Lululemon pants are NOT pants for everyday. In fact, any type of gym clothing should never see outside of a gym. Tights worn denim shorts and when an outfit is not accessorized.
What do you never leave home without?
Some type of jewelery (I'll feel naked!), my iPhone... and let's be honest... I take everything! Makeup, planner, toiletries, umbrella (I live in Vancouver), perfume, external hard drive and notebook.
What are your five essential items that you think every woman should own?
A structured but sheer black button up blouse, dark denim skinny jeans, black stilettos, gold statement jewelry and the perfect carry-all bag.
Where do you see yourself and your site in five years?
For my site I see Closet Confessions in multiple cities, showcasing closets from around North America. For myself, hopefully living on the East Coast still making my I See Noise prints and simply enjoying my life.
Find Randa online at http://the-unprecedented.ca.
Have a fantastic weekend!
All images courtesy of The-Unprecedented
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