Friday, October 21, 2011

Style Profile: Toronto Beauty Reviews

Meet Elaine. Fashionista. Beauty Expert. Petite. These are just some of the many words that describe this Toronto-based blogger. Covering everything from industry events, to the latest in beauty and fashion trends, her site, Toronto Beauty Reviews is your one stop show for everything fashionable.

In this week's style profile, we learn more about the petite behind the site - what she loves, likes and loathes - everything from Kate Middleton to leggings as pants, and why less is always more.

Name: Elaine
Age: 33
Occupation: Pharmaceuticals Industry / Avon and Mark representative

When and why did you start your site?
I first started a petite style site in July of 2010 to get advice from other petites. I think started a beauty reviews site in fall 2010 to share my love of all things beauty with friends and customers. Maintaining two blogs became a bit too overwhelming for me so in spring 2011 I decided to merge the two.

How would you describe your site?
On my site you will find my personal and honest opinions on beauty and skincare products. I also write about beauty and fashion events in the city of Toronto and I love to feature local businesses. You will also find posts reflecting my personal style - I love hearing the opinions of others so I try to ask for advice where I can.

Where do you get your inspiration?
Style and beauty inspiration are everywhere! I love blogging and reading blogs because I get so much inspiration from regular people like myself. I do love flipping through magazines, but that's exactly what I do... I flip. I don't seem to retain the information as the fashion spreads usually are not relatable to me. Style and beauty can be extremely creative and "out there" which is amazing, but it has to be able to work for my lifestyle and budget.

Who are your style/beauty icons?
I'm actually loving Kate Middleton's style right now. Some may say she's boring, but I just believe she knows what works for her and what's flattering on  her body. She also knows what's appropriate for her lifestyle. I can appreciate classiness and elegance. As for beauty icons, I have always loved Christy Turlington. She is absolutely beautiful on the outside and she is also very spiritual which is one very important reason that I believe she seems to remain ageless.

Describe your personal style.
I would say I am definitely more conservative, though I like to take risks with colour and accessories. I am VERY girly; I love wearing dresses and skirts, but I can also live in jeans. I like to feel put together but comfortable.

What was the best style/beauty advice you were given?
Less is more. I think this works for both style and beauty.

Where are your favourite places to shop?
H&M is always my go to for trendier pieces, although lately they've had some really great basic blazers. Being a petite I have fit issues so unfortunately a lot of stores don't carry clothes that I can fit into without altering. I've had really great luck shopping in the US at Ann Taylor and Loft, and also at Banana Republic Factory.

I have also been shopping a lot on blog sales! Since some of my favourite bloggers are about the same size as I am, I'm usually guaranteed a great fit.

What are your favourite trends for this season?
In beauty, I'm loving the bold dark lip. I'm not sure I can pull it off, but I love seeing it on others! I'm also really glad that Bordeaux seems to be in for fall. It's one of my favourite colours, I think it's so rich and warm. I can't wait to pick up pieces in this colours!

Style/Beauty Pet Peeves?
Style pet peeves, I have a few. One is when girls wear leggings as pants, without their shirts covering their bums. No matter how fit you are, leggings are not flattering in the rear area.
Another is when pants are so low I can see your underwear, or worse your thong. That's not sexy.
Beauty pet peeves, I guess it's that foundation line at the jawline, or dark lip liner with light lipstick, I don't understand why that was ever a trend (but thankfully I don't think anyone does this anymore.)

What are the five essentials that every woman should own?
Blazer, great jeans, heels that you feel great in AND are comfortable, perfume, and a pink hued top (it just brings so much life and attention to your face)

Where do you see yourself and your site in five years?
I would love to still be writing for my site in five years, and be more involved in the beauty and fashion industry rather than in the Pharmaceutical industry. Beauty and fashion just suits my personality more.

Learn more about Toronto Beauty Reviews by visiting the site or follow along on Twitter.

All images courtesy of Toronto Beauty Reviews.


  1. Thank you so much for the feature you are amazing!!!

  2. Aw great photos! Great post! :)
    Bella xo



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